Next is actually talking about having what is a marketing plan? A marketing plan has a number of different sections. The first is actually discussing your business summary what is the purpose of your business? laying that out potentially even in a mission statement. But again, without knowing the business summary, it’s pretty hard to come up with a marketing plan. There may be specific business initiatives that a marketing plan needs to address some, some parts of your business need marketing, some don’t.
Next part of your business plan will actually look at your target market. These will help you identify the industries you’re looking at potential competition he may be up against and creating something what’s called a buyer persona this could be a fictionalized representation of someone in your target market that has different attributes could be demographic information could be location, types of things, married, unmarried, things like that, that really form this kind of fictionalized person that may be someone who would want to buy your product or service.
The next part of your marketing plan was actually now getting into the strategy. This is defining what is your new unique selling proposition? What do you sell that makes you unique from your competitors. An additional part is what are sometimes called the seven P’s. These are identifying your product, again, whether product or service, the price the place, how you’re going to promote it, the people that are doing it, the processes within your organization you’re using, and any physical evidence related to parts of your marketing strategy.
Next part of your marketing Plan is actually to have a budget to show how much the marketing will cost. Part of this to help to define the key performance indicators and different methods of measuring those results so you can determine if you’ve been spending your budget wisely and looking at the exact channels that you may look at but whether digital or traditional
Next, let’s look at some marketing stages. This case will look at three potential stage at marketing. The first is just awareness does a potential customer even know about your business? Once they may have some awareness of you this could move into the prospect of different leads, whether they are qualified or unqualified. Hopefully those leads can be nurtured into actual sales through your sales process.
So get a number of different advertising messages. One of the first benefits if you’re doing advertising is actually to try to address the problem that the person who you’re targeting is looking to next provide a solution for that problem. This could be in the form of how your product or service will make their life better or address again the problem they’re having. And then finally, in your advertising message, you have the actual offer for the product or service you’re trying to sell.
Let’s look at how a lot of this falls into your business cycle. At first, again, he may start with your marketing through different channels and different methods of your marketing plan. Your marketing strategy, which generates leads that go into your business those leads can be nurtured to work into your sales cycle, which may come I accumulate into an actual sale which moves into your operations. Your operations then is completed and the product or service has been done but yet there is still The final step which may be customer service, some products or services require additional things at the end. If customer service goes well, reputation management can come at the end where people would either give you a testimonial or leave a review. Those reviews could actually be one of the channels that helps with the marketing. So as we see the cycle continues.