Digital Marketing Social Media
The next digital marketing technique we’re going to look at is she also shows social media. So basically, what is social media, it’s communities that are people sharing information. This is a new way. Internet has allowed for these different communication methods, tradition, or it started out with social media being person to person, but actually because companies have not come on, come on in. It’s a way to actually interact with your customers, but it’s also a way to humanize your business so that you can actually put, you know, quote unquote real people behind your business on social media.
Social Media Examples
Some different examples of social media. The big one, of course, is Facebook, Instagram, it’s more dedicated images and video. But again, companies can join Instagram, Twitter. It’s a social network predominantly of short messages with images and some videos. But if you’re focused more on a business, communication, social network like LinkedIn might actually help. It does also have a kind of a job seeker component to it.
Social Media Benefits
So what are some of the benefits of social media? It is a new way but it’s one we need to embrace. People are using it. Business companies are showing up on social media and people are expecting this kind of two way interactions. It can definitely help crease increase your brand awareness by having an active social media profile. Again, humanizes your business by responding directly to people. And if used correctly, you can actually use social media to increase your website traffic. Because most of these social networks aren’t going to have very elaborate ways to communicate your business, and its services or products, but usually have the way to link back to your website.
Search Engine Optimization
The next digital marketing method we’re going to look at is search engine optimization or SEO. Basically, this is the process by which relevant content on your website can be ranked higher in the search engine result. Again, search engine you’re going to look to find information optimization, putting information together to try to make it more relevant to that search. ranking is the position of your website compared to the other results.
Search Engine Optimization Examples
So what are some examples of Search Engine Optimization. First Google because most people just search on Google. So a lot of the techniques are there. Google has been doing search engines for the longest, and so most people look to optimize for that. But being is another second largest search engine actually powers Yahoo’s search results too. So it’s not something that completely forget about. There is actually part of the Google search results that are specifically related to local businesses, sometimes called a snack pack. These are usually related to a map listing of where you’re currently located. And actually, finally, one example of taking into account search engine optimization is the fact that a lot of the search engines do show paid results above the normal organic search results. So pay per click actually does have an impact on search engine optimization also.
Search Engine Optimization Benefits
So what are some of the benefits. It has been shown that people click on higher ranked results on search engine results than lower few people actually go off the first page of search engine results. Because you’re competing with your other companies in your industry ranking above them does matter on as far as who gets those clicks. Ultimately, though, the search engine are trying to provide what are more relevant results. So if you can help by optimizing your content on your website to be more relevant, then the search engines reward for that. And finally, there is no cost. Now, that’s not exactly true. There’s no cost to rank higher in a search engine there’s cost to do the processes to optimize your site. But again, there’s no direct cost as the difference from a paid per click or paid advertising campaign.
Next is your marketing technique is what is called content marketing. So what is content marketing? content marketing is really creating content that is targeted to a specific audience. That content can take many formats from text, images, audio or video. Again, it’s kind of an industry term for what we just consider things we interact with. We read text, we look at images, we listen to audio, we watch a video.
Content Marketing Examples
What are some examples this? Well, first text, words, things that we see in a website or maybe in a tweets or on a blog. images come in many different forms from graphics that are produced photography is taken or interactive, images, gifts, things you’ve seen like that. Audio, one of one of the best ways to interact with audio is through things called podcasts. And finally, video probably where most people get involved, so things like YouTube, but again, these could also be in the form of videos that provide training or going live? Just putting a live video up on a different social network?
Content Marketing Benefits
What are the benefits of content marketing, if you provide the right content that your audiences are looking for, they’ll want to interact with your content. Providing this content and in different volumes of it actually shows to search engines and people in general that you have authority in that subject and provides more credibility to your purpose for why you are creating the content. Because you have more content and can generate more traffic to your website and other different things. And ultimately, this content may help in the buying process because you’ve explained your service or your product, even though you didn’t exactly give them an offer or try to sell them on something immediately.
The next thing we’ll look at for digital marketing techniques is analytics. So what are analytics. Analytics is basically looking for meaningful patterns of data that then helps you make decisions. This data can be almost anything within your marketing or business processes.
Some examples of analytics for marketing would be information that you might find on your website, data that comes through your advert paid advertising campaigns, and information that might come from your business listings that drive traffic to different points. Again, leads, these are your potential customers. There’s many aspects of the lead process that would have analytics have data that you can then look at to analyze sales, the actual customers you have, you’re going to get a lot of information from the sales, customer information, services, product, sold, timing, things like that. And finally, your operations, the fulfillment of the product. assesses your services or your products will have a lot of data there too.
So how can analytics provide benefits to your company? One is by first recording it. Again, setting up systems or processes to have this information. But once you record it, you can actually look at it. All this data can then be put into reports and shows different data characteristics and things like that. But the real key is when you put your recorded and you put in report, and you look for the relationships of how that data relates to other parts of it, because then finally, from these relationships and all the data, you can actually make decisions in your business to improve change or get rid of different processes that actually aren’t accomplishing your goals.
Digital Marketing does have some related IT systems that will greatly help in your digital marketing efforts. The first is actually email hosting seems very simple, but your email address does actually matter if you have a website with your company name.com, but you don’t have an email address relates to it, it kind of seems a little off. It’s easy to set up a Gmail account or it’s easy to set up an outlook.com. But again, you have a website, why not have email related to email hosting is available using your actual company name or your domain name through Google. So you can have basically a company Gmail account, or Microsoft through their program office 365.
Customer Relationship Management
I don’t think that greatly helps your digital marketing efforts is a customer relation management system or a CRM. But basically a CRM allows you to do is store contact information about potentially leads that come through your marketing efforts, the CRM can actually help with qualifying those leads to where they then move into your sales process. And then a CRM can help throughout that entire sales process to capture all the information about the process as you move to hopefully, an actual sale.
Line of business solutions actually are the things that are much into your operational aspects, but they allow you to store a lot of your business processes, for example, work orders, invoices and payments. These can actually be linked back to your CRM without having one of these systems. There’s really no way to see or measure all the data that’s inside your business. You just don’t have it anywhere.