So for this presentation we’re talking about information technology it for small business. Our agenda for this presentation is first to go over what is information technology, and then talk about three specific examples of information technology, email hosting, customer relation management, or CRM, and line of business solution.
What is IT?
So let’s first talk what is information technology or it for Wikipedia, the definition is the use of computers to store retrieve transit and manipulate data or information. It is usually a blanket term to mean all technologies in a business. So we just say technology we just say it but it’s basically the tech the physical technology use in the form of say servers or networks or services, you may hosted a different place so your website your cloud based systems. You’re different things like that. So again, it’s sort of an all encompassing term for all the technology it’s used in a business.
What information technology really brains in addition to providing productivity tools in the form of word processors or email or things like that, is it provides different systems allow you to fully record all of the data that is created throughout your business operations. So again, these could be in the forms of the your computers and servers, also on the forms of wired or wireless networks, all the software that may help to enable your business and services that are actually now stored up into Cloud based systems.
So the first IT system we’re going to look at is email hosting. Email hosting is basically where you store your email. Traditionally, people come across email first on personal email. So this could be in the form of Gmail or Outlook. com or in the past, AOL or Yahoo. Yahoo or Hotmail. But in the business context, it is important to not use those free email services because it does kind of not give a business appearance to that. If you have a website, you’ve already purchased a domain name for your business, that domain name can also be used to host email. The other benefit that email hosting provides is the ability to use more generic email distribution groups. So in addition to having email for people, you can have it for say sales, or info or service or things like that. And again, these are all subtle things, but that do increase the professional appearance of your business.
Customer Relationship Management
The next IT system we’re talking about is a customer relation management system or CRM. CRM are basically the modern day equivalent of the Rolodex name cards, but they can do way more than that just to store names and addresses. This can actually be a form of a leads database We’re all that those contacts that you have got through either your marketing department or through your sales department can all be put into one central database. The power of the CRM then is to move into actually creating a sales cycle process in the CRM that goes through the different phases from the start of the lead, to nurturing and ultimately to the sales. But at its base level, it is a form of a place to keep your contacts and your accounts that may relate to your business processes.
One of the most important things you can put into your CRM is your sales opportunity that goes through the traditional sales funnels of different aspects. And again, these can all be customized to whatever your sales processes for your business. But in addition to that sales process, efforts related to that sales process can be recorded in the form of activities. So it’s a way for your sales team to record their phone calls their email their meetings and things like that. And because it can be in the future, help them schedule that stuff going out and provide guidance within that effort.
Because all this data is put into the CRM system, there is a chance for analytics within your sales efforts to be brought forward. In addition to the most important ones, which are sales, tracking and sales revenue. You can look at sales, people performance and other aspects. CRM also have the ability to look at customer service aspects. So once you’ve actually completed the sale, a different form different part of the sea CRM solution can actually help with recording support calls and additional efforts that again will help to go back into the sales process.
The next IT system will look at is a line of business solution. My business solutions are different aspects of using technology. Within your day to day operations, so this could be finding a technology solution help with your work orders, or maybe your appointments if you’re more of a service based business. The aspect of this is to actually store your customer data. So this can serve many purposes. One, you need some of the customer data to help fulfill the work order or schedule the appointment. But also this information can be provided to help with tracking the actual sales revenue and telling him back into marketing efforts. Additionally, line of business solutions can either directly invoice or tie into your invoicing systems and potentially could either take payments or tie into your payment systems.
Conclusions on Information Technology
So some conclusions on information technology. The benefits of information technology is it provides a way to actually record your data. And again, this can be in many different aspects of different processes within your business. Using technology allows you to improve your systems by the fact that they may have reproducible methods or tracking information. And lastly, you can actually improve your processes by using information technology.