This video will go over social media for small business. The agenda for this video is First we’ll talk about what is social media, we’ll give some examples of different social media, talk about social media strategy. And then we’ll finally talk about actually how to create the accounts.
What is Social Media
So what is social media? Social media is a new, newer internet phenomenon that’s been very popular recently. It’s basically the idea of these communities of people who are sharing different forms of content, whether that’s text videos, pictures, and things like that. Um, there’s a new concept within social media that hasn’t existed before with the concept of followers, people who want to follow a specific social media account, and some form of like, or like, you know, liking things through different methods. But in the end, it’s really actually a new way of communication that hasn’t existed previous You see that the internet and other internet technologies have allowed.
For business, it’s actually the chance to an opportunity to actually humanize your business, you can actually directly interact with your customers using social media, there’s a chance to raise your brand awareness by another method of promoting your businesses through different social networks. And ultimately, depending on how you do it, you can actually try to have people come back to your website where you can have the full range of features to demonstrate your products and services, as opposed to trying to do those within the social media platforms where you may not have all the features available depending on the different platform.
So let’s look at some examples of social media networks versus Facebook. It’s a community of friends and friends and quotes because you could basically friend anyone, but that was its original intent that it would be a very close knit network of your friends. The like feature was started with Facebook. And again, the idea is that you could click a button and like something to show that your preference to the person who was posting it. Facebook’s works on a concept of what’s called the newsfeed which is a continuous scrolling thing of different information that’s being sent to you. You post on to the news feed information, again, text, graphics, videos, many, many different things. Facebook has tried to branch out into other organizing methods. One of these is groups. So again, people who have a shared interest would actually join a group and then have you know, potential communities of people who like that topic.
And other social media network is Twitter. Twitter is actually micro blogging. Again, the concept of blogging is that it’s a place where you would post information in a chronological order, Twitter on A hand unlike normal blogging, which doesn’t have a limitation is limited to 140 characters though Twitter changes that from time to time. But again, the concept is it’s a smaller number. Twitter also originated the concept of the hashtag, which is the pound symbol on your keyboard, the symbol above the three. And these are to help kind of organize into categories, different tweets or posts. Twitter also has the option of retweeting basically sharing someone else’s tweet or again, post.
Instagram is another social network that’s predominantly around the idea of sharing photos, though they have since brought down into videos. Part of that chain of photos was the fact that you’re actually taking them with your phone. Hence the ability of a true kind of social, excuse me mobile, social network, you would take a picture, apply a filter and then share it with your Friends, they to also use the concept of hashtags. But since it is a predominantly a photo sharing thing, the designers of Instagram actually did not give you many options to link outside of the platform. Facebook and Twitter do allow links. So again, it keeps it pretty pure in the sense of wanting to stay with a photo sharing.
Another social media network is actually LinkedIn, this one’s actually much more business focused. It’s really a way on your profile where you in effect, create a electronic resume. And instead of having friends, you have connections. Again, people treat it more as a business focus thing. It does, again, have the concept of groups and where to Facebook where these are places where people can share or can get around a single topic.
Social Media Strategy
So let’s talk about social media strategy. One of the things about social media that immediately is different than other forms of community You really need to find your voice. What are you trying to project whether this is personal. But of course, in our case, more thinking of a business perspective, what’s your voice that you’re actually trying to communicate? Each social media network may have a different vibe. So your voice may need to change for that. But as a small business, the key is to actually think about picking which social media network your customers are there, you don’t have to be on all of them. You could, but it’s really thinking of where your customers are. And each social media network has different demographics that are avail that are out there. So you need to think of that as you pick which networks to be on.
Social media is very heavily into images, you definitely can write text, but images is where a lot of these where they share again, Facebook pictures, your friends and family and pads. Twitter is actually a little heavier on text. Instagram is completely about images and LinkedIn Kind of just, you know, has both of them. The other thing to be aware of is in your strategy is hashtags. And this is again to help for discovery. But also some way you can do some your own branding, if you can come up with unique x taste and might relate to your brand.
Social media because the content continually goes through a chronological order. Old information is very hard, if even possible to discover. So you do want to have a posting regularly. So you’re always at the top for your followers. And this also means that you’re posting much more frequently and much more changing of your content. So it’s very important within your strategy to think about a calendar, what are you posting when you’re posting it? What are you posting, and really be consistent to always be posting something so that your followers can develop like a nature figure out when you are on social media, so they have more reason to again follow you.
Next let’s talk about creating social media accounts. Each social network social media network has different ways to go about creating accounts. But there are some very common things across all the accounts. First is as a business using the idea of your logo. Most of the social networks started out as personal cell though, they really wanted people to put their pictures so that object is your picture is a great place to put your logo. They do allow descriptions. Some are very small, like a Twitter and Instagram, Facebook is actually much broader. LinkedIn is too. So think about the description of your business you want to put there. And then again, each of them have their own specific configurations. Facebook, if you go with an idea of a Facebook page, a lot of information there, Twitter has a few. LinkedIn actually allows you to do a company page so you have a lot more options there.
Conclusions about Social Media
So conclusions on social media. Major benefits of social media is it is a new way communication methods. So, unlike some of the traditional digital marketing ones like a website, it does allow you to have much more interaction directly with your customers because you can talk to them. It is another way to raise your brand awareness. People may not be looking for you specifically, but maybe they find some information about you which put your brand in their mind. Or again, you can drive traffic. It is a way to humanize your company. Because again, people respond back and forth. And if you’re part of those threads, you actually can be talking with your customers as customer service or potential customers as in generating some leads. And then the benefits are you can have another way to drive traffic back to your website where again, you can do much more things to look at getting leads and Eventually sales and things like that.