Per Wikipedia, a brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. So branding isn’t just one thing about your business, but it is many things combined together that is your brand. A brand could be your logo and tagline. But it can also be your unique selling proposition. A brand is your promise to your customer. Your brand is what people say about your business.
So, branding can both be a concept and a tangible thing like a logo. Your home service company brand represents how people think of you and your business processes.
Though branding is sometimes a vague concept to communicate, it is very important to your business. You need to actively try to create a brand for your business. The first step is to decide on what you want your brand to be. Then, you craft that concept on to the different parts of your business. Your brand is what differentiates your business from your competition. It is the message or feeling someone gets about your business. It is what sticks with your customers and causes them to make a referral. If you don’t actively shape your brand, either it will be done for you or your business won’t have one.
Branding is the message or feeling that makes your local service business unique. Branding is done through the different aspects of your business like your products or services, your logo and your tagline.