DIGITAL MARKETING EXTREME
Digital Marketing for Small Business
WHAT WE DO
Digital Marketing Extreme is your source for digital marketing tips and techniques for small business.
- Business Listings – company profiles on the Internet
Conversion Rate Optimization – leads converted to sales/span>
Email Marketing – sending emails to your customers
Reputation Management – customer reviews
Social Media – social networks
SEO – search engine optimization
Content Marketing – information for your customers
IT – information technology
Why does a small business need digital marketing?
Digital marketing is defined on Wikipedia as the marketing of products and services using digital techniques and methods. So, it is just an aspect of marketing. But, with the Internet changing so many things in modern life, digital marketing is the first place a small business should look to find and engage their current and potential customers. But, like a lot of technology and the Internet, it is not the easiest thing to figure out. That is where Digital Marketing Extreme comes in. We will help you make sense of digital marketing but specifically how it relates to small business. This means keeping costs down and simplifying the solutions to things that bring results.
Leads and Sales
Results are measured in leads and sales for a small business. Digital marketing needs to bring in leads or why do it. Small businesses don’t have the available budget for broadcast marketing like TV, radio and newspaper to generate leads. Ultimately, a small business needs sales. Leads can be converted into sales but that takes time and resources. Digital marketing allows some of this conversion to be automated through the use of technology
Marketing methods have changed
Technology has changed a lot of the leads and sales process. The days of getting an ad in the Yellow Pages are over. Many people today have never seen a Yellow Pages. They find things on the Internet and that is where marketing methods have changed. There are so many possible paths to find something from search engines to social media to review websites. Digital marketing has created incredible new methods of marketing but there are also more avenues to reach potential customers.
Need an Internet presence
One thing all of these marketing methods have in common is the use of the Internet. The Internet is the platform that everything runs on. Because of this you need to have a presence on the Internet. This presence can take many forms but one of the best ways is to have a website. A website can be completely under your control. It may be easier to have presence on something like a social media network. But a website gives you complete freedom in the structure and presentation of your marketing message.
Reviews have existed before the Internet in asking someone for a recommendation. But with the Internet, reviews no longer require you to know who to ask. People now freely provide a review for a product or service. Companies would then place those reviews on their website to help potential customers make a decision about their product. Small businesses may get reviewed on other sites and these reviews need to be monitored and managed to ensure a good reputation.
Digital marketing also allows you to have a competitive advantage. Though your competitors have the same access the digital marketing that you do, what matters is how you use digital marketing to compete with them. You are able to see what digital marketing techniques your competitors are using it and try to improve your efforts.