What is a tagline?

A tagline is a phrase or slogan for your home service business.  It is part of your branding efforts of your fire protection services or chimney sweeps marketing plan.  It is the first thing someone reads about your business assuming you position it prominently in your marketing materials.  A tagline provides clarity and emphasis about your business branding.

How to create a tagline for your home service business

Unfortunately, there is no formula to create a tagline.  A tagline needs to represent your business and be memorable.  Here are a few ideas to help with brainstorming:

  • Keep it simple
  • Don’t make it generic
  • Tell a story
  • Give benefits
  • Provide clarity
  • Less is more

Summary on tagline

A tagline can be a powerful part of your business branding.  It is a memorable phrase that speaks immediately to the benefits and uniqueness of your fire protection services or chimney sweeps business.

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