MARKETING

This presentation will talk about small business marketing. Our agenda for the presentation is the first talk about what is a marketing strategy. then discuss branding. then discuss the digital marketing. Look at different forms of traditional marketing, discuss the difference between inbound and outbound look at a marketing plan, the marketing stages your advertising message and finally, your business cycle.

What is marketing strategy

So, what is a marketing strategy? A marketing strategy is basically a plan to reach potential customers promote your product or service and then make a sale. Marketing is about reaching out to try to drive business try to drive customers into your business.

Branding

So, what is branding? Per Wikipedia branding is the name term design symbol or any other feature that identifies one’s sellers good or service as distinct from those of another so our branding is used. The term is used a lot in different aspects, but it really defines what makes you unique from your competitor.

Digital Marketing

Next, let’s talk about what is digital marketing. Digital Marketing has many different aspects. One, it’s much more focused on finding your consumers. Customers excuse me, you can actually target them through different methods of forms, whether it’s paid advertising or content marketing or search engine optimization. It does have different forms of interactivity that a traditional methods don’t so in the sense of you can actually talk to your customers via social media. And it’s very cost effective in the sense that the budgets can be altered and change quite dynamically and like other traditional methods.

Traditional Marketing

Next, let’s talk about some s are some examples of traditional marketing. There are a number of different traditional marketing methods. First one is print, it can be thought of as, say newspapers or magazines. There’s also brought different forms of broadcast. This could be TV or radio. And then there’s the concept of direct mail, where you may send a letter sales letter or a postcard to a potential customer.

Inbound versus Outbound

Digital Marketing and traditional marketing relate to different forms of inbound and outbound methods. These also could be thought of as interruption, which would be outbound, and permission which might be more considered inbound. So interruption are when you’re interrupting your customer. These could be in the form of TV ads or radio ads could also be cold calling could be in billboard on the side of the road. On the other hand, inbound permission based marketing it could be ways where people are actually coming out to find your content this could be through your website or a YouTube video could also be through search engine optimization using different keyword targeting and different forms of email marketing.

Marketing Plan

Next is actually talking about having what is a marketing plan? A marketing plan has a number of different sections. The first is actually discussing your business summary what is the purpose of your business? laying that out potentially even in a mission statement. But again, without knowing the business summary, it’s pretty hard to come up with a marketing plan. There may be specific business initiatives that a marketing plan needs to address some, some parts of your business need marketing, some don’t.

Next part of your business plan will actually look at your target market. These will help you identify the industries you’re looking at potential competition he may be up against and creating something what’s called a buyer persona this could be a fictionalized representation of someone in your target market that has different attributes could be demographic information could be location, types of things, married, unmarried, things like that, that really form this kind of fictionalized person that may be someone who would want to buy your product or service.

The next part of your marketing plan was actually now getting into the strategy. This is defining what is your new unique selling proposition? What do you sell that makes you unique from your competitors. An additional part is what are sometimes called the seven P’s. These are identifying your product, again, whether product or service, the price the place, how you’re going to promote it, the people that are doing it, the processes within your organization you’re using, and any physical evidence related to parts of your marketing strategy.

Next part of your marketing Plan is actually to have a budget to show how much the marketing will cost. Part of this to help to define the key performance indicators and different methods of measuring those results so you can determine if you’ve been spending your budget wisely and looking at the exact channels that you may look at but whether digital or traditional

Marketing Stages

Next, let’s look at some marketing stages. This case will look at three potential stage at marketing. The first is just awareness does a potential customer even know about your business? Once they may have some awareness of you this could move into the prospect of different leads, whether they are qualified or unqualified. Hopefully those leads can be nurtured into actual sales through your sales process.

Advertising Message

So get a number of different advertising messages. One of the first benefits if you’re doing advertising is actually to try to address the problem that the person who you’re targeting is looking to next provide a solution for that problem. This could be in the form of how your product or service will make their life better or address again the problem they’re having. And then finally, in your advertising message, you have the actual offer for the product or service you’re trying to sell.

Business Cycle

Let’s look at how a lot of this falls into your business cycle. At first, again, he may start with your marketing through different channels and different methods of your marketing plan. Your marketing strategy, which generates leads that go into your business those leads can be nurtured to work into your sales cycle, which may come I accumulate into an actual sale which moves into your operations. Your operations then is completed and the product or service has been done but yet there is still The final step which may be customer service, some products or services require additional things at the end. If customer service goes well, reputation management can come at the end where people would either give you a testimonial or leave a review. Those reviews could actually be one of the channels that helps with the marketing. So as we see the cycle continues.

Conclusions

So let’s look at some conclusions. What are some of the benefits of marketing? Well, one, it can raise awareness, it can help to have your business become aware through different channels, whether it’s finding your website, looking at one of your ads, calling in through social media platforms or things like that. This awareness hopefully provides information about your products and services which may then move into leads. At this point. Leads can be converted and nurtured into sales and sales will drive revenue and revenue is what is necessary. for business to be a business and not a hobby.