What is social media?

Social media is a new type of community created on the Internet.  Unlike email or a website, a social media network is an interactive medium where people post updates and then other people comment on the updates in different ways.  Social media networks are a way to communicate in different ways to different groups.  For a door sales or home window tinting business, social media networks are another way to reach potential and current customers.  They give you the opportunity to humanize your business by direct interactions.


The concept of a “like” is kind of what it says.  People can like someone’s post.  Typically, this action is just like a button called “Like”.  That’s it.  The concept of a like is an indicator of how popular something is.


Many social media networks have the concept of a “follower”.  A follower is someone who goes beyond just liking your post or content wants to get future updates from you.  Followers are more important than likes because it shows an interest in you.

Raise brand awareness

Social media gives you a chance to raise brand awareness of your home service business.  There are a number of ways you can accomplish this:

  • Create social media accounts and then publish content about your local service business.
  • Comment on other people’s posts with knowledge about your industry
  • Pay for ads on social media networks to be shown to your target audience

Increase traffic to website

Social media accounts can be configured to show information about your home service business. This could be in the form of a cover photo and logo. You can also add some text descriptions about your business. You might be able to add a link to your website.

Unfortunately, social media accounts don’t have enough flexibility to fully explain your business. But your website will already have this information. So, the key is to use your social media accounts to drive traffic to your website.

Summary about social media

Social media networks are communities of people sharing.  It is a new way for you to communicate and humanize your door sales or home window tinting business.  You want to try to gain followers so you can share information about your business.   Social media allows you to raise brand awareness and increase traffic to your website.

Need website hosting?

WP Engine is a great WordPress-managed website hosting company for the following reasons:

  • WP Engine take care of all the installation and upgrading of WordPress.
  • WP Engine automatically backup WordPress daily.
  • WP Engine provide security and performance optimization for your website.