What is Digital Marketing

Are you not getting as many leads as you are used to?  You need more sales.  Revenues are down.  Marketing is hard.   The Yellow Pages are gone.  You know you need to do more on the Internet but what?  Websites are expensive.  New marketing methods are confusing and difficult to figure out.  You are seeing bad reviews on the Internet.    Marketing is always changing.  Marketing takes a lot of time.  Technology is hard.  You don’t know what marketing is working and what is just wasting money.  Your competition seems to be figuring it out.

You need digital marketing.  Digital marketing is the use of marketing techniques and methods to increase awareness, get more leads, make more sales and generate more revenue.

Digital marketing gives your business greater visibility and credibility.   It gives you access to a wider audience.  If you don’t have an Internet presence, your potential customers lack information about you and miss the possibility to make a sale.  Digital marketing allows you to be available 24/7/365 to reach your audience. You can target your ideal customers. The lead generation process can be tracked. Leads can be converted to sales. Your entire sales conversion process can be improved to generate more revenue.  ML2 Solutions wants to be your partner to help understand all the possible digital marketing techniques.

Digital marketing includes:

• Website development
• Business listings
• Paid advertising
• Conversion rate optimization
• Email marketing
• Reputation management
• Social media
• Search engine optimization
• Content Marketing
• Analytics

Listed above are 10 ways you can make more money with digital marketing.  Individually, each way can make money by itself.  However, there is a synergy in combining many of the ways together like content marketing and search engine optimization or paid advertising and conversion rate optimization.  But the biggest gain is in combining all 10 ways.  All 10 ways can work together to create the ultimate digital marketing solution for your business to get you more leads and make more sales.