Digital marketing is an expansion of traditional marketing that uses Internet technologies to help your business reach its potential audience. The main reason you need to use digital marketing in your home service business is because traditional marketing no longer has the reach it once did. Ask your yourself. Do you watch network television anymore or do your watch streaming services? Do you save a show on a DVR and fast-forward through the commercials? Do you even listen to the radio or rather listen to streaming music services? Do you even get a newspaper or magazine anymore? If you don’t, why do you think your potential customers do? There is still some potential in using traditional marketing, but it isn’t the only marketing method for your local service business.
The reason why traditional marketing is no longer the only game in town is because digital marketing opens up the number of ways and places you can reach out to your potential customers. Your potential customers are not watching TV, listening to the radio or looking for a business in the Yellow Pages. They are searching on Google or looking at posts and images on Facebook and Instagram. They are doing research on a home service business by trying to find reviews on Yelp or Angie’s List. There are many more places to buy paid advertising to get your marketing message in front of people. You can also target these ads to more align with people that might be interested in your products or services. The reason you need to look at digital marketing is simply that is where your potential customers are.
The other reason you need digital marketing is because your competition is using it. If you are still clinging to traditional marketing methods but no one is responding, your local service competition is probably elsewhere already. If you don’t have a website, you won’t have your business displayed next to your competition when someone does a Google search. If you don’t claim or create your business profile on review websites, your competition will appear when someone does a search there. If you aren’t sending out email marketing to your customers, they may forgot you exist and when they need your service or product again, they will restart their search and probably find your competition. The reason you need to look at digital marketing is because your competition is already using it.
The reason you need digital marketing is because traditional marketing no longer has the reach it once did. You need to go to where your potential customers are and they are on websites, search engines, social media and review websites. Additionally, your competition is using digital marketing and if you don’t use those methods, your home service business won’t be displayed. Digital marketing is the best current way to raise awareness of your business and get more leads and sales.