WordPress is a content management system (CMS) that was originally created for blogging. But, it can also create full websites. WordPress has a number of functions. Here is an overview. The first thing you see once you login into WordPress is the Dashboard. This gives you an overview of [...]
A Facebook Page has a number of things that need to be configured after it is created. The first configuration settings relate to appearance. A Facebook Page can have a cover image and a logo. You can upload images for your business to be set as the cover image [...]
A Facebook Page is a presence on the Facebook platform for your business. It is different than your personal account on Facebook that can have its own followers and interactions without you have to friend someone. A Facebook Page allows to make connections using the concept of followers. These [...]
UTM tracking in Google Analytics allows you to determine where exactly someone is coming to your website from. This is done by putting parameters in the URL. UTM stands for Urchin Tracking Module. Urchin was a software company that developed a web statistics analysis program. Google acquired them and [...]
Google Analytics has a feature called goals. Goals enable you to count specific actions on your website. These actions are also called conversions. These goals could be when a person orders a product or signups for a newsletter. The first step is to decide what actions you want to [...]
Google Analytics is a Google service to track statistics about your website. After you can create your account and adding the tracking code to your website, there are some recommended configurations to do. A Google Analytics account has three sections which are account settings, property settings and view settings. [...]
Google Search Console is a Google service which displays information about your website and how it is indexed by Google Search. The data will be visible once you add your website as a property in the Google Search Console and prove your own the website. Google Search Console shows [...]
WP Engine is a managed WordPress website hosting company. Unlike traditional website hosting companies, WP Engine only allows you to install WordPress in your account. This allows them to provide many benefits to optimize a WordPress website. One benefit of WP Engine is better WordPress website performance. WP Engine [...]
Google Search Console is a service from Google to show data about how Google Search sees your website. As the owner of your website, Google allows you to monitor your website's presence in the Google search engine results. Google Search Console first confirms that Google is able to crawl [...]
Google Analytics captures a lot of data from your website. It also presents this data in many places in the Google Analytics interface. Once you data showing up in your account, there are some important values to look at. Google Analytics groups your website data into a few categories. [...]
