google analytics

UTM parameters are a technique to track visitors to your website.  They are values that are added to a URL. UTM parameters are values for the parameters of source, medium and name. URLs with UTM parameters can be placed on a number of places on the Internet like other [...]

UTM tracking in Google Analytics allows you to determine where exactly someone is coming to your website from.  This is done by putting parameters in the URL. UTM stands for Urchin Tracking Module.  Urchin was a software company that developed a web statistics analysis program.  Google acquired them and [...]

Google Analytics has a feature called goals.  Goals enable you to count specific actions on your website.  These actions are also called conversions.  These goals could be when a person orders a product or signups for a newsletter. The first step is to decide what actions you want to [...]

Google Analytics is a Google service to track statistics about your website.  After you can create your account and adding the tracking code to your website, there are some recommended configurations to do.  A Google Analytics account has three sections which are account settings, property settings and view settings. [...]

Google Analytics captures a lot of data from your website.  It also presents this data in many places in the Google Analytics interface.  Once you data showing up in your account, there are some important values to look at.  Google Analytics groups your website data into a few categories.  [...]