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How to add Google Analytics to your WordPress website

By |2021-02-26T18:55:55-08:00April 15th, 2021|Categories: Marketing Tip|Tags: |

Google Analytics is a free service from Google that will capture data about visitors to your website.  This helps gain insight into your website visitors for a number of benefits.  The first step is to create a Google Analytics account.  The next step is to integrate it on your website.  [...]

How to see UTM parameters in Google Analytics reports

By |2021-02-22T14:52:48-08:00March 1st, 2021|Categories: How To|Tags: |

UTM parameters are a technique to track visitors to your website.  They are values that are added to a URL. UTM parameters are values for the parameters of source, medium and name. URLs with UTM parameters can be placed on a number of places on the Internet like other [...]

How to setup UTM tracking in Google Analytics

By |2020-11-16T15:59:34-08:00November 30th, 2020|Categories: How To|Tags: |

UTM tracking in Google Analytics allows you to determine where exactly someone is coming to your website from.  This is done by putting parameters in the URL. UTM stands for Urchin Tracking Module.  Urchin was a software company that developed a web statistics analysis program.  Google acquired them and [...]

How to configure Google Analytics

By |2020-11-03T13:50:35-08:00November 16th, 2020|Categories: How To|Tags: |

Google Analytics is a Google service to track statistics about your website.  After you can create your account and adding the tracking code to your website, there are some recommended configurations to do.  A Google Analytics account has three sections which are account settings, property settings and view settings. [...]

How to setup Google Analytics on your WordPress website

By |2020-10-08T20:23:02-07:00October 5th, 2020|Categories: How To|Tags: , |

A website needs to have analytics configured so you can learn more about your website visitors.  A solution is to use Google Analytics.  Google Analytics is a free and popular website analytics service by Google.  It allows you to learn a number of measurements and data about the visitors [...]

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