Have a call-to-action (CTA) in place at all times. It doesn't need to be the same one; that's not the point. The point is, you need one. It needs to be something that occurs to you when an article is wrapping up and you're thinking about how to get people [...]
Your competitors can be broken down into two groups: direct and indirect. The direct ones are the ones who serve customers in your exact niche. They may not be located in your geographical area, but they sell products and services that are essentially interchangeable with yours. This is a crucial [...]
The first step to creating a successful marketing strategy for your small business is to determine which social network is right for the type of business you're running. The easiest way to find out which social networks are right for you is to look at your customer base. Are they [...]
If you have a product or service, there is a good chance that many other people have the same need. This is why it's so easy to start a blog and start selling stuff online. If you have something to say, and you care enough about it to write an [...]
Creating a marketing vision allows you to focus your energy on the things that will get you results instead of wasting time thinking about the things you aren't going to get done. The most important part of a Marketing Plan is identifying your overall target market and target goals. Before [...]
Content marketing is more than just providing links to stuff. It's challenging the status quo by giving readers something they want and need, without trying to sell them something. It's giving people a voice, so they can tell others about what's important to them. It gives brands a way to [...]
Marketing is a competitive enterprise fraught with many opportunities for people with different skills and agendas. That said, measuring your marketing efforts can be tricky if you don't know where to look. Many people waste their time trying to measure marketing efforts when they could be spending their time improving [...]
Writing a call to action is an art form. Many beginners write something that doesn’t really tell the consumer what they should do. This might work in some cases, but in most cases people will discover what they were supposed to do after clicking through to something. The trick is [...]
Digital marketing can have a huge impact on awareness of a product. The most effective digital marketing campaigns emphasize a brand or product in a specific niche. When people know about a company or product, they become more inclined to do business with that company or product. Digital marketing can [...]
When you have customers, followers, and business ideas you want to share with the world, there are few things more motivating than creating a page dedicated to your brand. Creating a Facebook Page for your business is a fun and rewarding way to connect with potential customers and inspire others [...]
