Digital Marketing is specific marketing that using digital methods. These methods are primarily focused on marketing on the Internet. Digital marketing for a home services business can include website development, paid advertising, analytics, business listings, conversion rate optimization, email marketing, reputation management, social media, search engine optimization and content marketing.
So, digital marketing is just a subset of marketing. It is trying to communicate the benefits and features of your product or service to a potential customer. Why market? It is the way to get more customers. If word-of-mouth and referrals bring in enough customers for you, then great. But, most small business need to do some form of marketing to continue to bring in more customers. Nothing wrong with that.
Some forms of marketing cost direct money like paid advertising and some are “free” like search engine optimization and content marketing. I say “free” in quotes because all forms of digital marketing take time.
Digital marketing is about getting your home services business and its sales pitch in front of potential customers who may want your products or services. Your potential customers may be at different phases of their buying journey from initial awareness to research to ready to buy. Digital marketing can speak to them at any of these phases.
To summarize, digital marketing is important to your business because it allows you to get in front of your potential customers on platforms where they are spending more and more of their time.
