I listen to the Duct Tape Marketing Podcast and enjoy the topics. A recent one I listened to was about storytelling. I was thinking how does telling a story relate to marketing. The podcast interviewee starting talking about how he thought up the idea and then develop it into a book. At about the same time as he said it, I realized he just told a story. I then realized how many things involve storytelling and how these are marketing efforts. As a customer, I want to know more about the company before I entered into a relationship with it. Sometimes, I just need the thing I need and don’t even care you made it. But, a lot of times, I do want to know more and in those times, a story goes along way to helping develop the relationship. I do also want to know about the benefits, features and here other people’s reviews, but a story can really more the interaction along.