For your home service business digital marketing efforts, you are going to need to create a number of accounts. Most accounts will need an username name in the form of an email address. So, which email address do you use for these administrative efforts?
If you have setup a custom email hosting using your domain name, then you can create a dedicated email address like info@ or webmaster@ or admin@ to use for your digital marketing accounts.
But, what if you didn’t use a custom email hosting? The next best thing is to get a Gmail email address in the form of companyname@gmail.com. Gmail is free so no cost there. The other benefit if you are going to need to create accounts for Google services like Google Analytics, Google Search Console and maybe Google Ads and they all require a Google account which can be the Gmail account you create. A custom email hosting account can also be a Google account.
Another benefit is that if you use the same email address, all alerts and notifications will go to one account. If you have another account that you would like use more frequently, you can forward the email from the admin Gmail account.
In summary, to make you life easier, setup one administrative email account/address for all your home service business digital marketing accounts.
