Introduction to creating ad campaigns There is a step-by-step process to creating ad campaigns across the different ad platforms. Google Search Ads The first step in creating a Google Search Ads campaign is to have a Google account. This can be a Gmail [...]
Introduction to ad strategy It is important to develop an ad strategy as part of your insulation installation paid advertising efforts. A strategy will help you determine what are your goals and how to accomplish them. Determine ad platform The first step [...]
Introduction to other ad platforms Besides Google and Facebook, there are other ad platforms. Google and Facebook do show the bulk of the ads on the Internet. But that doesn’t mean other ad platforms don’t have a place in your carpenter advertising strategy. [...]
What are Facebook Ads? Facebook Ads are ads that appear on the Facebook social media network. These ads can appear on different features of Facebook like the newsfeed, Stories and Messenger. They can have different types like text, images and videos. Objectives [...]
What are Google Display Ads? Google Display Ads are ads that are placed on websites that participate in something called Google Adsense. Websites that are approved for the program add code to their website which allows Google to dynamically add ads to different [...]
What are Google Search Ads? Google Search Ads are text ads that appear on the Google search engine results page. When someone searches for a word or phrase in Google, the ads appear at the top before the actual results. The reason these [...]
What is paid advertising? Paid advertising is a term used for advertising on the Internet. There are many different types of paid advertising. Some is different from the content it is around alike a banner ad on a website. Other paid advertising is [...]
Paid advertising is the process where you purchase an ad on an Internet platform to reach a target audience. Paid advertising differs from other forms of marketing in that you pay money to reach your audience. We have created an article on how to use paid advertising. This involves setting [...]
