What are Google Search Ads? Google Search Ads are text ads that appear on the Google search engine results page. When someone searches for a word or phrase in Google, the ads appear at the top before the actual results. The reason these [...]
Why email distribution groups? Email distribution groups are special accounts at an email hosting company. They are also called email distribution lists. Their purpose is to have a single email address that actually sends an email to multiple people. This is how they are [...]
Introduction to the business cycle The business cycle is a way to represent the processes in your HVAC, plumbing or roofing business. The individual parts can be thought of as steps. The steps are linked in a circle so the cycle is connected [...]
Introduction to digital marketing Digital marketing is a form of marketing for a home service business. Marketing is a business process where you explain your products and services to a potential client or “market”. The digital part is what makes digital marketing new. [...]
When you want to go to a website, you type something like http://www.companyname.com into your web browser. But have you ever thought about what the "com" at the end means. It is called a Top Level Domain (TLD). It is part of the addressing used to make it easier to [...]
