What are Facebook Ads?

Facebook Ads are ads that appear on the Facebook social media network.  These ads can appear on different features of Facebook like the newsfeed, Stories and Messenger.  They can have different types like text, images and videos.


To start creating a Facebook Ad, you have to define your objective.  This selection controls a number of options that are available.  There are three types with sub-types.  The objectives are:

  • Awareness
    • Brand awareness
    • Reach
  • Consideration
    • Traffic
    • Engagement
    • App installs
    • Video views
    • Lead generation
    • Messages
  • Conversion
    • Conversions
    • Catalog sales
    • Store traffic


Campaigns are the main organizing group for Facebook Ads.  They contain:

  • Objective selected
  • Spending limit
  • Campaign budget optimization

Ad Sets

Ad Sets are the next organizing group and contain:

  • Budget
  • Schedule
  • Audience
  • Targeting
  • Placement
  • Delivery

Ad types

Ad types are the final grouping where the actual ad is created.  The types are:

  • Video
  • Image
  • Collection
  • Carousel
  • Slideshow
  • Instant experience
  • Lead generation ad
  • Offers

Each type need has options like additional text, call to action buttons and what happens if the ad is clicked.

Summary about Facebook Ads

Facebook Ads are ads that show on the Facebook social media network.  They have a number of configuration options that allow to you create and display your kitchen and bath advertising message.

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