Why monitor a website? Once you have your electrician or pressure washing business website running, it is available 24/7 each day. Unfortunately, things can happen and your website won’t be “live”. This could be because your website hosting company has an issue. Or [...]
Introduction about inbound and outbound marketing There are two types of digital marketing. Inbound marketing is a marketing technique where customers are attracted to your marketing content and they are drawn to your marketing message. Outbound marketing interrupts the experience of your potential [...]
Introduction to digital marketing Digital marketing is a form of marketing for a home service business. Marketing is a business process where you explain your products and services to a potential client or “market”. The digital part is what makes digital marketing new. [...]
It is important to know some of the etiquette suggestions for using social media for your electrician business. They are: Interact with followers Respond to negative comments Respond quickly Post consistently Limit hashtags
CTR is short for Click-Through-Rate and typically a measurement for a paid advertising campaign. CTR shows a percentage of people who clicked (clicks) on your ad divided by the number of times your ad was shown (impression). CTR for an electrician is important because it is a measurement of the [...]
Your electrician business runs on a number of processes which we can call your business operations. There is a sale process followed by a fulfillment process and then a customer service process. But, there are processes before this involving marketing or advertising. All of these processes work together to generate [...]
