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Inbound versus Outbound Home Service Marketing

By |2020-05-11T13:52:58-07:00May 11th, 2020|Categories: Digital Marketing|Tags: , , |

Introduction about inbound and outbound marketing There are two types of digital marketing.  Inbound marketing is a marketing technique where customers are attracted to your marketing content and they are drawn to your marketing message.  Outbound marketing interrupts the experience of your potential [...]

Overview of Digital Marketing for a Home Service Business

By |2020-05-08T13:42:16-07:00May 5th, 2020|Categories: Digital Marketing|Tags: , , , , |

Introduction to digital marketing Digital marketing is a form of marketing for a home service business.  Marketing is a business process where you explain your products and services to a potential client or “market”.  The digital part is what makes digital marketing new.  [...]

Why is CTR important for an electrician

By |2020-03-12T07:35:43-07:00March 26th, 2020|Categories: Marketing Tip|Tags: |

CTR is short for Click-Through-Rate and typically a measurement for a paid advertising campaign.  CTR shows a percentage of people who clicked (clicks) on your ad divided by the number of times your ad was shown (impression). CTR for an electrician is important because it is a measurement of the [...]

Importance of recording your electrician business data

By |2020-03-10T06:57:22-07:00December 10th, 2019|Categories: Analytics|Tags: |

Your electrician business runs on a number of processes which we can call your business operations. There is a sale process followed by a fulfillment process and then a customer service process. But, there are processes before this involving marketing or advertising. All of these processes work together to generate [...]

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