Introduction to the business cycle The business cycle is a way to represent the processes in your HVAC, plumbing or roofing business. The individual parts can be thought of as steps. The steps are linked in a circle so the cycle is connected [...]
Introduction about inbound and outbound marketing There are two types of digital marketing. Inbound marketing is a marketing technique where customers are attracted to your marketing content and they are drawn to your marketing message. Outbound marketing interrupts the experience of your potential [...]
Introduction about traditional marketing Marketing has been around as long as people try to sell their products and services. Digital marketing is an expansion of marketing using Internet technologies. Traditional marketing was once the only method of doing marketing, but times have changed [...]
Are you not getting as many leads as you are used to? You need more sales. Revenues are down. Marketing is hard. The Yellow Pages are gone. You know you need to do more on the Internet but what? Websites are expensive. New marketing [...]
Introduction about why you need digital marketing Digital marketing is an expansion of traditional marketing that uses Internet technologies to help your business reach its potential audience. The main reason you need to use digital marketing in your home service business is because [...]
Introduction to digital marketing Digital marketing is a form of marketing for a home service business. Marketing is a business process where you explain your products and services to a potential client or “market”. The digital part is what makes digital marketing new. [...]
For your home service business digital marketing efforts, you are going to need to create a number of accounts. Most accounts will need an username name in the form of an email address. So, which email address do you use for these administrative efforts? If you have setup a custom [...]
Digital Marketing can help your home service business make more sales. Here are a number of ways: Customer Relationship Management (CRM) system - A CRM system allows to you have a database to store your leads, accounts, contacts, sales opportunities and all activities related to your sales process. Line-of-Business system [...]
Home Service Digital Marketing can help you get more leads in many ways. Here is a list: Display ads - These ads can help raise awareness for your business Search ads - These ads can show your business when the search intent matches your ad keywords Re-marketing ads - These [...]
Why do you need an Internet presence for your cabinetry business? It is because that is where you potential customers are. Think about how much time you are on your computer or smartphone. Compare that to the amount of TV your watch, radio you listen to or newspaper or magazines [...]
