Introduction to your marketing message A marketing message gives you a framework to talk to your potential customers for your lighting, insulation or water heater business. It is important to have the right marketing message so that you can communicate effectively. The three [...]
Introduction to marketing stages Your marketing efforts need to focus on moving a potential customer through a series of stages. These stages will have different digital marketing methods at each level for your masonry or waterproofing business. 3 marketing stages The [...]
What are marketing measurements? As part of setting a SMART marketing goal, it is important to define measurements. These are results of your marketing plan for your carpeting, wallpapering or blinds company that you can measure. Marketing measurements are also called Key Performance [...]
What is a marketing budget? A marketing budget is part of your marketing plan for your shutter, stucco or window business. The marketing budget shows all the costs associated with your marketing plan. This includes cost for traditional and digital marketing expenses but [...]
Introduction to a marketing strategy A marketing strategy is the specific direction that will be taken with your marketing plan for your siding, gutter or garage door business. Once you have your marketing goals and target market, you next develop the details. These [...]
Introduction into competition analysis As part of your marketing plan for your door, mirror, tiling company, it is important to look at your competition. This is helpful on two fronts. First, it can help you understand what you are up against because they [...]
Introduction to a buyer persona A buyer persona is a fictional representation of an ideal customer for your countertop, drywall or grout business. As part of your target audience, it is helpful to create one or more buyer personas to help when crafting [...]
Introduction to target market As part of our marketing plan, to need to research and identify your target market for your flooring, cabinetry or carpet installation business. A target market is a particular group of consumers that your product or service is aimed [...]
Introduction to a marketing plan A marketing plan is a document or blueprint that outline the marketing and advertising efforts for your gardening, irrigation or patio business. It is a way for you to see at a glance what your marketing goals are, [...]
Introduction to digital marketing methods Digital marketing is composed of a number of methods. Each method can be accomplished in isolation. However, if a number are combined, they can have a larger effect. The greatest benefit to your tree service, deck or fence [...]
