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Digital Marketing for a Home Service Business
Latest updates about digital marketing for a home service business
What are the benefits of business listings
Business listings are information about your company on Internet websites. The business listings contain information about your business like name, address, phone number and website. It may also have a [...]
Create a review response strategy
If you are in an industry that people leave reviews about your company, you need to have a review response strategy. A review response strategy helps you have a plan [...]
Write a nurturing email campaign
Sometimes a potential customer isn't ready to purchase right away. So a nurturing email campaign is a great way to continue the dialog. They showed some interest in your product [...]
Create a style guide
A style guide is a document that includes information about different graphic design elements for your business. It could start simply with the electronic version of your business logo. Additional [...]
How to setup UTM tracking in Google Analytics
UTM tracking in Google Analytics allows you to determine where exactly someone is coming to your website from. This is done by putting parameters in the URL. UTM stands [...]
Why identify your target audience
It is very important to identify your target audience for your marketing efforts. Marketing is about getting your message out to people interested in your services or products. But not [...]
Podcast 24: How to setup goals in Google Analytics
In this episode, I want to share with you how to setup goals in Google Analytics. Google Analytics is a Google service for tracking statistics about your website. Goals [...]
How to setup goals in Google Analytics
Google Analytics has a feature called goals. Goals enable you to count specific actions on your website. These actions are also called conversions. These goals could be when a [...]
Purchasing an already owned domain name
If you are looking for a domain name, you may discover that your desired domain name and top-level domain name is already taken. A number of domain registrar will present [...]
