Why track social media? Social media is another source of information about how people interact with your lighting fixtures or home inspection business and the content it produces. Social media content has it own, unique set of measurements. It is important to understand [...]
Introduction to your marketing message A marketing message gives you a framework to talk to your potential customers for your lighting, insulation or water heater business. It is important to have the right marketing message so that you can communicate effectively. The three [...]
A Facebook page is a great way to have a presence for your lighting business on Facebook. A Facebook Page is a location on Facebook where you can create a "micro-site" but not a replacement for your website. A Facebook Page will allow you to create posts and have Facebook [...]
