Why standardize data? For business listings, it is very important to standardize the data about your carpeting and fire protection services company. This starts with NAP (name, address, phone). But it should include all content that you put in a business listing profile. You [...]
Are you not getting as many leads as you are used to? You need more sales. Revenues are down. Marketing is hard. The Yellow Pages are gone. You know you need to do more on the Internet but what? Websites are expensive. New marketing [...]
A KPI stands for Key Performance Indicator. KPIs are business and marketing measurements to help you determine how effective your business is. They may be high-level or low-level. A KPI needs to take into account a desired outcome, how to measure progress, how to influence the outcome and when [...]
In order to be a carpeting business, your business needs to have sales. The best form of marketing is referrals. These are when people contact your business because one of your current clients recommended to them your business. A referral already touch on the trust factor since the potential client [...]
