How to add Google Analytics to your WordPress website

Google Analytics is a free service from Google that will capture data about visitors to your website. This helps gain insight into your website visitors for a number of benefits. The first step is to create a Google Analytics account. The next step is to integrate it on your website. There are a number of ways to do this.

Some WordPress themes have an option to add a tracking code. If so, just add the Google Analytics tracking code to your theme.

Another option is to find a WordPress plugin that will integrate the Google Analytics tracking code into your website. There are a number of plugins:

MonsterInsights
ExactMetrics
Analytify

Another option and the one I recommend is a plugin called Head, Footer and Post Injections. This plugin allow you to add any tracking code and not just Google Analytics. This becomes useful if later on you need to add Google Ads or Facebook Ads tracking codes.

By Matt Woicik|2021-02-26T18:55:55-08:00April 15th, 2021|Categories: Marketing Tip|Tags: google analytics|

About the Author: Matt Woicik

Matt created Digital Marketing Extreme. He is the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.