A content strategy helps you to plan ahead on what content you will produce for your content marketing. It answers why you are producing the content. The strategy could be to educate your potential customer why they need your product or services. A content strategy should include the following items: [...]
A sales funnel is a graphic representation of the process a customer takes to purchase your product or service. A sales funnel helps to visual your sales process and see the different steps. These steps are awareness, evaluation and conversion.
Digital marketing is an important part of your business. Marketing is how you get your message about your products or services to potential customers. Digital marketing is using the Internet for your marketing efforts. So, should you do your digital marketing yourself? Some tasks you might want to do are [...]
Online reviews are the new word-of-mouth referrals. People don't typical ask a family member or friend for a recommendation. They start researching businesses online by doing a website search. They many go to a number of company websites and read about the computer. They will probably look for a testimonials [...]
It is very important to identify your target audience for your marketing efforts. Marketing is about getting your message out to people interested in your services or products. But not everyone is an ideal customer. Your services or products might appeal to many different types of people but you should [...]
If you are looking for a domain name, you may discover that your desired domain name and top-level domain name is already taken. A number of domain registrar will present an option to make an offer. Should you try? The first thing to check is if a website already exists [...]
Typically, you add your business phone to your website so that people can call for your service or product. They call and someone answers the phone and that is about it. You could ask them as part of your phone answering script how did they hear about you or something [...]
A "call to action" is a marketing element that focusing on an action that you want them to perform. For example, on a sales website page, you might have a "call to action" in the form of a button to click to get an estimate for your service. It is [...]
The majority of people interact with your website using their smartphones instead of a traditional computer. So, it is important to design your website for the smaller screen size of smartphones. This means thinking about how people will scroll through your website using their fingers and not a mouse.
A business needs marketing to get information about its products or services out to potential customers. Traditional marketing is things like TV ads, newspaper ads and radio ads. Digital marketing is using the Internet for your marketing message. The Internet allows a much larger volume of possible places to put [...]
