A KPI is a key performance indicator. For content, KPIs are a way to measure important metrics or values for your content. But, since this is about looking at content, the metrics are about the effectiveness of the content itself. Here are some KPIs for different content types Blog posts [...]
Content marketing is defined by Wikipedia as a form of marketing focused on creating, publishing and distributing content for a targeted audience online. The key is creating content for a specific audience. The content is then discovered via a number of methods like search engine results or shares on social [...]
A sales funnel is a marketing concept about making a sale in a business. The word funnel is used because of its shape of going from a large opening to a small opening. Typically, many people might show some interest in your product or service but only a few actually [...]
Social media posts can contain text, images or videos. But, there is a special piece of content you can use in social media posts. It is called a hashtag. It is text that starts with the pound symbol (#). That text is now treated differently depending on the social media [...]
In you are in the home service industry, home services website deals are a great way to get more leads. People typically go to home services websites like Angie's List and HomeAdvisor to compare different home service companies. In addition to showing reviews, the websites can also display deals. The [...]
Reviews are an indirect way to get more leads. People look on the Internet for reviews about a service or product they are interested in purchasing. There are two ways that reviews help get leads The first way is the amount of reviews for your business. If a business doesn't [...]
Business listings can help you get more leads. Business listings are descriptions and contact information for your business on Internet websites. The listings can include your business website, phone number and other contact information. The benefit is the increased visibility for your business which may create more leads. An additional [...]
Remarketing ads are a great way to get more leads. Remarketing ads are typically display ads but appear when certain conditions are met. This is what makes remarketing ads unique. The remarketing means the person has already interacted with your brand on the Internet. This is typically when someone visits [...]
Search ads can help you get more leads. Search ads are displayed in the results of queries made to search engines like Google and Bing. They appear at the top of the search results so are easy to find. They are related to the search that was made so they [...]
Display ads can help you get more leads. A display ad is typically an advertisement that is graphical in nature that is placed on websites, apps or social media. A display ads promotes a marketing message using images, videos, audio or text. Display ads are sometimes called banner ads. A [...]
