Lead generation is one of the important tactics you can employ in order to generate more leads and conversions. With digital marketing, you can promote your products and services online without having to pay for advertising costs. With the help of an effective lead generation strategy, you can attract potential [...]
If you want customers to become more loyal to your brand or business, the first step is to engage them. Some examples of engaging are building relationships with customers and using social media activities like fan pages, blog posts, and events to let customers know about your business. Customer loyalty [...]
A contact form on your website is a great way to let your website visitors contact you. They don't need to create an email by copying your email address and going to another program. Unfortunately, because the contract form is on your website, you many receive unwanted spam submissions too. [...]
Business listings are information about your company on Internet websites. The business listings contain information about your business like name, address, phone number and website. It may also have a place for your logo and images about your business. The main benefit of a business listing is another opportunity for [...]
If you are in an industry that people leave reviews about your company, you need to have a review response strategy. A review response strategy helps you have a plan about what to do with both good and bad reviews. Good reviews are the easiest to reply to. The customer [...]
Sometimes a potential customer isn't ready to purchase right away. So a nurturing email campaign is a great way to continue the dialog. They showed some interest in your product or service since they gave you their email address for your initial lead magnet. So, to continue educating them, create [...]
A style guide is a document that includes information about different graphic design elements for your business. It could start simply with the electronic version of your business logo. Additional things to include are the color values used in your logo and the font. Then, it could include all color [...]
An editorial calendar is a list of the content you plan to create. The editorial calendar can also include when you plan to distribute the content and on which platform. The benefit of having an editorial calendar is twofold. First, it gives you a plan on all the content that [...]
A CRM (Customer Relationship Management) solution helps to organize your lead and sales processes. A CRM stores contact and company information. This information is then linked to leads or sales steps. All the activities for your leads and sales processes can be recorded. The main benefit of a CRM is [...]
There are 4 main types of content you can create. These are text, images, audio and video. But, the ideas for the content can be varied. The best content to create is content that will resonate with your target audience. For example, you could explain more about your product or [...]
