Many marketing efforts start out with the "what". For example, you are going to buy a Facebook ad or mail out a sales letter. But, it better to start with a marketing plan that addresses the "why". The "why" needs to identify the home automation business objectives, a measure of [...]
SEO stands for Search Engine Optimization and PPC stands for Pay Per Click. SEO is a technique to help optimize your solar installation website to appear higher in a search engine results for a given search query. These are also called "organic" results. PPC is a type of paid advertising [...]
SEO stays for Search Engine Optimization. It is the process to help your excavation service website show higher when someone does a search in a search engine like Google or Bing. To try for yourself, go to a web browser on your computer or phone and type in your excavation [...]
The use of marketing techniques and methods to increase awareness, get more leads, make more sales and generate more revenue. Digital marketing gives your business greater visibility and credibility. It gives you access to a wider audience. If you don’t have an Internet presence, your potential customers lack information about [...]
Who doesn't like getting something for free! Giving something way for free is a great marketing method. The offer could be buy one, get one free. It is could be a discount. It could also be a contest where people signup for a giveaway. Regardless of the type, promote it [...]
People like to learn more about home service business before making a decision to purchase. Behind-the-scenes videos are a great way to humanize your business along with explaining more about your products or services. The videos can be created with your smartphone or by a videographer. A simple video of [...]
Hosting events gives your home organization business a way to raise its awareness. The events don't have to have a direct sales goal but they could. The key is to give potential customers a way to learn more about your business before they make a purchase. The event could be [...]
PPC is short of Pay-Per-Click. It is a form of paid advertising on the Internet. It is a type of advertising when you only pay when someone clicks on your ad. You don't pay for someone seeing your add which is called an impression. The beauty of PPC is that [...]
Partnerships can be used to increase your marketing. You can create informal relationships with local businesses that aren't your direct competitors. These could be in related industries like pressure washers and window washing. These partnerships could take the form of joint events, referral programs or joint marketing efforts. Learn more [...]
A great way to get more leads is by word-of-mouth referrals for your foundation repair business. But you can help this process by offering an incentive to the person doing the referring. This could be in the form of a discount, free product or service or a free upgrade. For [...]
