People like to learn more about home service business before making a decision to purchase.  Behind-the-scenes videos are a great way to humanize your business along with explaining more about your products or services.

The videos can be created with your smartphone or by a videographer.  A simple video of the products you sell showing the features work great.  You could also show how your service is performed.  Think about what your customers might like to learn and do a video about that.