Home service marketing methods have changed over the years. For big companies, there were TV ads, radio ads and magazine ads. For smaller companies, there were the Yellow Pages, newspaper ads and billboards. These methods all still exist and may still be appropriate and useful for some companies. I would [...]
In order to be a carpeting business, your business needs to have sales. The best form of marketing is referrals. These are when people contact your business because one of your current clients recommended to them your business. A referral already touch on the trust factor since the potential client [...]
Digital Marketing is specific marketing that using digital methods. These methods are primarily focused on marketing on the Internet. Digital marketing for a home services business can include website development, paid advertising, analytics, business listings, conversion rate optimization, email marketing, reputation management, social media, search engine optimization and content marketing. [...]
Here is a list of podcasts about digital marketing that I like: https://ducttapemarketing.com/about/duct-tape-marketing-podcast/ https://marketingschool.io/ https://www.searchenginejournal.com/category/search-engine-nerds-podcasts/ https://www.amyporterfield.com/amy-porterfield-podcast/ https://rainmaker.fm/series/lede/ https://problogger.com/podcast/
I listen to the Duct Tape Marketing Podcast and enjoy the topics. A recent one I listened to was about storytelling. I was thinking how does telling a story relate to marketing. The podcast interviewee starting talking about how he thought up the idea and then develop it into a [...]
