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Digital Marketing for a Home Service Business
Latest updates about digital marketing for a home service business
Create a review response strategy
If you are in an industry that people leave reviews about your company, you need to have a review response strategy. A review response strategy helps you have a plan [...]
Write a nurturing email campaign
Sometimes a potential customer isn't ready to purchase right away. So a nurturing email campaign is a great way to continue the dialog. They showed some interest in your product [...]
Create a style guide
A style guide is a document that includes information about different graphic design elements for your business. It could start simply with the electronic version of your business logo. Additional [...]
Create an editorial calendar
An editorial calendar is a list of the content you plan to create. The editorial calendar can also include when you plan to distribute the content and on which platform. [...]
Podcast 23: How to configure Google Analytics
In this episode, I want to share with you how to configure Google Analytics. Google Analytics is a Google service for tracking statistics about your website. I will explain [...]
How to configure Google Analytics
Google Analytics is a Google service to track statistics about your website. After you can create your account and adding the tracking code to your website, there are some [...]
Why do telephone call tracking on your website
Typically, you add your business phone to your website so that people can call for your service or product. They call and someone answers the phone and that is about [...]
What is a “call to action”
A "call to action" is a marketing element that focusing on an action that you want them to perform. For example, on a sales website page, you might have a [...]
Podcast 22: How to use Google Search Console
In this episode, I want to share with you how to use Google Search Console. Google Search Console is a Google service which displays information about your website and [...]
