Podcast 25: How to setup UTM tracking in Google Analytics

In this episode, I want to share with you how to setup UTM tracking in Google Analytics. UTM tracking is a way to learn about who is visiting your website. By setting parameters of source, medium and campaign, you can determine which link a visitor used to find your website. UTM tracking allows you to setup campaigns to determine your acquisition sources in Google Analytics. Finally, I will demonstrate what a UTM tracking URL looks like, how to create one and where to see the results in Google Analytics.

For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-setup-utm-tracking-in-google-analytics/

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By Matt Woicik|2020-11-16T16:13:11-08:00December 1st, 2020|Categories: Podcast|

About the Author: Matt Woicik

Matt created Digital Marketing Extreme. He is the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.