A marketing plan is important for your business because it outlines what marketing are you doing. A marketing plan outlines where methods you are using and what steps you are taking. The plan should also have goals and ways to track results. Without a marketing plan, you are just making it up and will have no way to see if you marketing is successful.
Here is an outline of a marketing plan:
- Business summary
- Business initiatives
- Target marketing
- Marketing strategy
- Budget
- Measurement methods
- Marketing channels
