Why you need a content strategy

A content strategy helps you to plan ahead on what content you will produce for your content marketing. It answers why you are producing the content. The strategy could be to educate your potential customer why they need your product or services. A content strategy should include the following items:

Who is viewing the content
What problems do they have
What formats will you make the content
Where will you publish the content
Who will manage the content

By Matt Woicik|2020-11-03T16:44:25-08:00December 24th, 2020|Categories: Marketing Tip|

About the Author: Matt Woicik

Matt created Digital Marketing Extreme. He is the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.