The use of marketing techniques and methods to increase awareness, get more leads, make more sales and generate more revenue.
Digital marketing gives your business greater visibility and credibility. It gives you access to a wider audience. If you don’t have an Internet presence, your potential customers lack information about you and miss the possibility to make a sale. Digital marketing allows you to be available 24/7/365 to reach your audience. You can target your ideal customers. The lead generation process can be tracked. Leads can be converted to sales. Your entire sales conversion process can be improved to generate more revenue.
https://www.digitalmarketer.com/blog/what-is-digital-advertising/
