Analytics is looking for meaningful patterns of data and then making decisions. Analytics is about recording all the data about your marketing and business processes. You can then create reports on this stored data. Analytics helps to create relationships between data from different sources.
What is analytics
About the Author: Matt Woicik
Matt created Digital Marketing Extreme. He is the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.