Difference between SEO and PPC

SEO stands for Search Engine Optimization and PPC stands for Pay Per Click. SEO is a technique to help optimize your solar installation website to appear higher in a search engine results for a given search query. These are also called “organic” results. PPC is a type of paid advertising on the Internet where you pay to place your marketing message. You only pay if someone clicks on your ad. These are called “paid” results.

For more detailed information on organic SEO vs paid search, check out this article on SEO Kings.

By Matt Woicik|2020-09-29T09:14:58-07:00February 25th, 2020|Categories: Marketing Tip|Tags: Solar Installation|

About the Author: Matt Woicik

Matt created Digital Marketing Extreme. He is the owner of ML2 Solutions, a digital marketing agency. He helps businesses increase awareness and get more leads using digital marketing. New marketing methods are confusing, always changing and difficult to figure out. Matt helps to explain things and provide solutions with clear results.