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Marketing Tip

Explain benefits not just show features

By |2020-04-24T14:25:42-07:00April 30th, 2020|Categories: Marketing Tip|Tags: |

When marketing your services or products, you need to explain the benefits and not just show the features.  The benefits are why people will want to purchase your service or product for your water purification business.  The features help with that purchasing decision but aren't the main motivation.

10 free ways to market your home service business

By |2020-04-24T14:25:41-07:00April 29th, 2020|Categories: Marketing Tip|Tags: |

This article gives 10 ways to marketing your business.  They are: Search engine optimization Social media Be a guest Press releases Joint ventures Affiliate program Discussion groups Videos Speaking Offer a freebie For more details, https://www.thebalancesmb.com/free-home-business-marketing-1794602

Don’t blindly place pay-per-click ads security system

By |2020-04-18T15:54:55-07:00April 23rd, 2020|Categories: Marketing Tip|Tags: |

Google and Facebook make it easy to create ad accounts on their platforms for your security system business.  They will reach out to you to help setup your account and offer guidance on how to create ad campaigns. However, you need to understand what you are trying to accomplish with [...]

Don’t use a one-size-fits-all social media strategy

By |2020-04-18T15:51:43-07:00April 22nd, 2020|Categories: Marketing Tip|Tags: |

Your social media strategy needs to be customized for your refinishing service business, your customers and your potential customers.  Some businesses more naturally fit with the interactions on social media.  But, with a custom social media strategy, you can effectively market and communicate on social media.

Use Facebook Messenger for home service customer service

By |2020-04-18T15:52:28-07:00April 20th, 2020|Categories: Marketing Tip|Tags: |

Facebook Messenger is a messaging platform similar to SMS text messaging on your phone or Apple's iMessage.  It allows communication directly between two people.  Facebook Messenger can be displayed on your Facebook home service Business Page and can allow people to connect your business directly from their Facebook account. For [...]

What is a home service business marketing funnel

By |2020-06-09T15:30:17-07:00April 17th, 2020|Categories: Marketing Tip|Tags: |

A home service business marketing funnel is a process to move a prospective client through a series of steps in their buyer's journey.  The steps are: Awareness Interest Consideration Intent Evaluation Purchase You can learn more at https://www.business2community.com/marketing/the-ultimate-guide-to-marketing-funnels-02280375

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