Digital marketing fails many times for a number of reasons. Like traditional marketing, it isn't necessarily easier though there are lower bars to entry. Marketing goals and strategy need to be determined at the outset where doing traditional or digital marketing. One way that digital marketing can fail is really [...]
Facebook is the largest social media network. For this reason alone, you should create a Facebook Page for your business. A Facebook Page gives your business a place on the Facebook platform. You can add contact information along with business hours for your business. People can share your Facebook Page [...]
Digital marketing is important because marketing has changed from traditional methods. Though TV ads, radio ads and billboards still exist, people are interacting with the Internet for a large percentage of their day. Digital marketing is composed of methods that use the Internet. Digital marketing allows for more focused marketing [...]
There are a number of social media networks including Facebook, Twitter, Instagram, Pinterest and LinkedIn. You should create accounts on all of them to reserve your business name. But, which social media networks should you actively participate on? First, you should think about your target audience. Does a specific social [...]
An editorial calendar is a list of upcoming content that you want to publish. There are a couple of benefits of having an editorial calendar. The first is it helps you to batch future content so you are not being forced to create some content when you aren't motivated. Second, [...]
A website builder is a tool to help in building a website. Originally, websites were constructed using software to write the necessary files. But, over time as websites got more complex, different solutions were built. One set of solutions where called content management systems which involved software and databases. These [...]
A style guide is a set of standards for the creation of content and branding for your business. The main reason for having a style guide is so that everyone in your business understands how you brand your business. At a simple level, it could be the approved logo, colors [...]
A marketing plan is important for your business because it outlines what marketing are you doing. A marketing plan outlines where methods you are using and what steps you are taking. The plan should also have goals and ways to track results. Without a marketing plan, you are just making [...]
Video is one of the formats of content marketing and should be part of your content strategy. Compared to text, image and audio, video combines all three. This make video very appealing to get your marketing message out to your intended audience. The video can be a full production or [...]
Content marketing is creating content that is targeted at a specific audience. It is a strategy to create content that your potential customers are looking for. This will generate more traffic to your website because the content matches what people are looking for. Additionally, you can create content that matching [...]
