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Marketing Tip

Boost your productivity in your home service business

By |2020-03-12T07:32:19-07:00March 18th, 2020|Categories: Marketing Tip|Tags: |

Here are 4 productivity tips for your home service business: Block out time for high value activities Cut down your to-do list Limit your work hours Get sleep For more details, check out https://www.business2community.com/leadership/the-most-productive-entrepreneurs-do-these-4-things-02274939

Marketing a painting business online

By |2020-03-13T17:53:16-07:00March 17th, 2020|Categories: Marketing Tip|Tags: |

There are two main ways to market a painting business online.  The first is using paid advertising.  This could be Google Ads or Facebook Ads.  The second way is organic methods.  This could be email marketing, social media and search engine optimization. For more details, check out https://www.business2community.com/strategy/how-to-market-a-new-business-online-02276461 [...]

Who is hosting your website, domain name and email

By |2020-03-11T08:24:18-07:00March 13th, 2020|Categories: Marketing Tip|

If you have a home service business website, it is a good idea to write down where your website is hosted, where your domain name is hosted and where your email is hosted.  This website (https://www.webhostinghero.com/) can help find some of this information. Hopefully this doesn't happen to you, [...]

What is paid advertising for home services business

By |2020-03-10T06:53:45-07:00March 12th, 2020|Categories: Marketing Tip|Tags: |

Paid advertising is a term used for advertising on the Internet.  There are many different types of paid advertising for a home services business.  Some are very different from the content the advertising is around like a banner ad on a website.  Other paid advertising is a piece of content [...]

What is conversion rate optimization for home services business

By |2020-03-10T06:52:51-07:00March 11th, 2020|Categories: Marketing Tip|Tags: |

Conversion rate optimization for a home services business is the process to look at different conversions in your business and find ways to optimize them.  Part of conversion rate optimization is to provide methods to generate leads or make sales without manual involvement.  Data of your different processed needs to [...]

What is analytics

By |2020-03-02T08:44:15-08:00March 6th, 2020|Categories: Marketing Tip|

Analytics is looking for meaningful patterns of data and then making decisions.  Analytics is about recording all the data about your marketing and business processes.  You can then create reports on this stored data.  Analytics helps to create relationships between data from different sources.

What is home service business reputation management

By |2020-04-10T14:41:27-07:00March 5th, 2020|Categories: Marketing Tip|Tags: |

Home service business reputation management is how your company looks on the Internet based on reviews.  There are a number of websites on the Internet like Yelp and Angie’s List which solicit reviews for businesses.  Your business can develop a higher level of trust by having good reviews.  Review websites [...]

What content should you create on your website

By |2020-03-02T08:44:19-08:00March 4th, 2020|Categories: Marketing Tip|

The simple answer is content that your customers will find helpful. To expand on this, the content should address the problems your potential customers are struggling with.  The content should illustrate the benefits of your products or services while also explaining the features.  You should paint a picture of [...]

What is content marketing home service business

By |2020-04-10T14:40:41-07:00February 27th, 2020|Categories: Marketing Tip|Tags: |

Content Marketing is a long-term effort to create content to develop a relationship with your target audience.  The content can come in many forms and needs to be a type that your target audience is looking for.   The content needs to be very relevant.  Content Marketing is different than advertising [...]

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