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Digital Marketing for a Home Service Business
Latest updates about digital marketing for a home service business
Create an overall vision for your marketing
Creating a marketing vision allows you to focus your energy on the things that will get you results instead of wasting time thinking about the things you aren't going to [...]
Why content marketing is so important
Content marketing is more than just providing links to stuff. It's challenging the status quo by giving readers something they want and need, without trying to sell them something. It's [...]
Properly measuring your marketing efforts
Marketing is a competitive enterprise fraught with many opportunities for people with different skills and agendas. That said, measuring your marketing efforts can be tricky if you don't know where [...]
How to write an effective call to action
Writing a call to action is an art form. Many beginners write something that doesn’t really tell the consumer what they should do. This might work in some cases, but [...]
How to configure WordPress
WordPress is a fully functional website right after installation. However, there are some initial configuration steps are should be done. These are related to sample content and settings. WordPress [...]
What does the Campaign Tracker for WordPress plugin do
Campaign Tracker is a WordPress plugin that helps you learn where your leads are coming form. It will take tracking information and add it to data that is entered into [...]
Why use responsive website design
A responsive website is designed that it will display differently on a computer or a smaller screen on a smartphone. The main benefit is the content on the website page [...]
Podcast 35: How to update WordPress
In this episode, I want to share with you how to update WordPress. WordPress is a piece of software and needs to be updated regularly for fixes and new [...]
How to update WordPress
WordPress is software used to create a website. Like other software, there are reasons to update it. One reason is to get new features from the software developers. Other [...]