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Digital Marketing for a Home Service Business
Latest updates about digital marketing for a home service business
Have a call-to-action in place at all times
Have a call-to-action (CTA) in place at all times. It doesn't need to be the same one; that's not the point. The point is, you need one. It needs to [...]
Understand your direct competitors
Your competitors can be broken down into two groups: direct and indirect. The direct ones are the ones who serve customers in your exact niche. They may not be located [...]
Determine which social network is right for you
The first step to creating a successful marketing strategy for your small business is to determine which social network is right for the type of business you're running. The easiest [...]
Start blogging
If you have a product or service, there is a good chance that many other people have the same need. This is why it's so easy to start a blog [...]
Create a style guide
A style guide is a document that includes information about different graphic design elements for your business. It could start simply with the electronic version of your business logo. Additional [...]
Create an editorial calendar
An editorial calendar is a list of the content you plan to create. The editorial calendar can also include when you plan to distribute the content and on which platform. [...]
Why use a CRM
A CRM (Customer Relationship Management) solution helps to organize your lead and sales processes. A CRM stores contact and company information. This information is then linked to leads or sales [...]
How to come up with content ideas
There are 4 main types of content you can create. These are text, images, audio and video. But, the ideas for the content can be varied. The best content to [...]
What content KPI should you measure
A KPI is a key performance indicator. For content, KPIs are a way to measure important metrics or values for your content. But, since this is about looking at content, [...]