THE DIGITAL MARKETING EXTREME PODCAST

In this episode, I want to share with you how to build a business website using WordPress. A website is the foundation of your Internet presence. It gives you complete control over your content and layout. A website can perform a number of tasks like email signups, website forms [...]

In this episode, I want to share with you how to setup business email.  Email is an important form of communication for your business.  An email address is also a form of branding so it says something about your business.  There are a number of ways to host an [...]

In this episode, I want to share with you how to configure WordPress. When WordPress is done installing, it is a fully functional website. But, it is setup to be a blog and has some sample content. To configure WordPress for your own website, you probably want to delete [...]

In this episode, I want to share with you how to update WordPress. WordPress is a piece of software and needs to be updated regularly for fixes and new features. Fortunately, WordPress has an easy 1-click process to update WordPress along with themes and plugins. It is a good [...]

In this episode, I want to share with you how to send email reliably from a WordPress website. By default, WordPress sends email using the built-in functions of the programming language it was built with. The issue is that any emails WordPress sends could look like spam since the [...]

In this episode, I want to share with you how to create a contact page on a WordPress website. The contact page is one of the standard website page that all websites should have. The contact page should display your contact details like phone number, address and email address. [...]

In this episode, I want to share with you how to see UTM parameters in Google Analytics reports. UTM parameters allow you to track the campaigns that bring visitors to your website. UTM parameters include source, medium and name and are added to an URL. These URLs can be [...]

In this episode, I want to share with you how to create typical website pages in WordPress. Though websites are creative efforts, most have a typical set of pages people look for on a website. These pages are home, about, contact, services, portfolio and privacy. Finally, I will demonstrate [...]

In this episode, I want to share with you how to install and customize a WordPress theme. A WordPress theme is a way to control the layout and appearance of a WordPress website. There are a number of themes available including free and paid themes. I will discuss criteria [...]

In this episode, I want to share with you how to create a Google My Business account. Google My Business is a free Google service that will show information about your business in Google Search and Google Maps. The account has business information like address, phone, hours and website. [...]

In this episode, I want to share with you how to use WordPress. WordPress is a content management system to create websites. WordPress has many functions. Some functions give an overview like the dashboard and allow you to apply updates. The two major ways to create content are posts [...]

In this episode, I want to share with you how to configure a Facebook Page. A Facebook Page has a number of configuration settings. The first relates to the appearance which includes a cover image and logo. Next, the Page Info which shows under the About section should be [...]

In this episode, I want to share with you how to create a Facebook Page.  A Facebook Page is a place on Facebook to have a business presence.  People can follow your Facebook Page and you can share updates via posts.  A Facebook Page can show reviews of your [...]

In this episode, I want to share with you how to setup goals in Google Analytics. Google Analytics is a Google service for tracking statistics about your website. Goals are a way to count when specific actions occur on your website. These could be when a person orders a [...]

In this episode, I want to share with you how to configure Google Analytics. Google Analytics is a Google service for tracking statistics about your website. I will explain a number of configuration recommendations for your Google Analytics account. These include account settings, property settings and view settings. Finally, [...]

In this episode, I want to share with you how to use Google Search Console. Google Search Console is a Google service which displays information about your website and how it is indexed by Google Search. I will explain a number of values shown in Google Search Console. These [...]

In this episode, I want to share with you how to create a website on WP Engine. WP Engine is a managed WordPress hosting company. I will explain a number of benefits including optimized performance, automatic backups and built-in security. It also includes a free SSL certificate and a [...]

In this episode, I want to share with you how to setup Google Search Console. I will explain the benefits of using Google Search Console. These benefits include monitoring your website's presence in Google Search results, displaying indexing problem and getting alerts from Google about your website. Other benefits [...]

In this episode, I want to share with you how to find values in Google Analytics. I will explain important values shown in Google Analytics like audience, acquisition, behavior and other attributes. Finally, I will demonstrate where to find these values in the Google Analytics interface. I hope you [...]

In this episode, I want to share with you how to configure email deliverability in ConvertKit. It discusses what is email deliverability, SMTP, SPF and DKIM. The video demonstrates the account settings in ConvertKit and how to add them to your domain name DNS settings. For the video of [...]

In this episode, I want to share with you how to setup Google Analytics on your WordPress website. I will explain what are website analytics and go over the benefits of Google Analytics. I will then explain the process to create a Google Analytics account and configure it. Finally [...]

In this episode, I want to share with you how to buy a domain name on Hover. I will explain what a domain registrar is along with a WHOIS record. I will then explain the process to search for an available domain name and all the steps to complete [...]

In this episode, I want to share with you how to create a Google Account. A Google Account is required to create different Google services like Google Analytics and Google Search. I will explain how a Google Account helps with being a centralize email account and how you can [...]

In this episode, I want to share with you the details about how to find an available domain name.  I will explain what is a domain name is, relationship to business name, brainstorming tools and checking the availability of a domain name.  I hope you enjoy it. [...]

In this episode, I want to share with you the details of small business marketing.  I will explain how marketing can help your home service business. Why do you need marketing for your small business?  This episode will go over what is marketing, traditional marketing, marketing plan and marketing [...]

In this episode, I want to share with you the details of small business IT.  I will explain how IT can help your home service business. Why do you need IT for your small business?  This episode will go over what is information technology (IT), email hosting, customer relationship management [...]

In this episode, I want to share with you the details of small business analytics.  I will explain how analytics can help your home service business. Why do you need analytics for your small business?  This episode will go over what are analytics, examples, analytics strategy and specific methods. Digital [...]

In this episode, I want to share with you the details of small business content marketing.  I will explain how content marketing can help your home service business. Why do you need content marketing for your small business?  This episode will go over what is content marketing, formats, content marketing [...]

In this episode, I want to share with you the details of small business search engine optimization.  I will explain how search engine optimization can help your home service business. Why do you need search engine optimization for your small business?  This episode will go over what is search engine [...]

In this episode, I want to share with you the details of small business conversion rate optimization.  I will explain how conversion rate optimization can help your home service business. Why do you need conversion rate optimization for your small business?  This episode will go over what is conversion rate [...]

In this episode, I want to share with you the details of small business social media.  I will explain how social media can help your home service business. Why do you need social media for your small business?  This episode will go over what is social media, examples, social media [...]

In this episode, I want to share with you the details of small business email marketing.  I will explain how email marketing can help your home service business. Why do you need email marketing for your small business?  This episode will go over what is email marketing, examples, email marketing [...]

In this episode, I want to share with you the details of small business reputation management.  I will explain how reputation management can help your home service business. Why do you need reputation management for your small business?  This episode will go over what is reputation management, general process, review [...]

In this episode, I want to share with you the details of small business paid advertising.  I will explain how paid advertising can help your home service business. Why do you need paid advertising for your small business?  This episode will go over what is paid advertising, Google Search, Google [...]

In this episode, I want to share with you the details of small business listings.  I will explain how business listings can help your home service business. Why do you need listings for your home service business?  This episode will go over what are business listings, standardizing data, general process, [...]

In this episode, I want to share with you the details of a small business website. I will go why a website is the foundation of your Internet presence Why do you need a website for your home services business? This episode will go over domain names, website hosting companies, [...]

In this episode, I want to share with you an overview of digital marketing.  I will go over some general concepts of marketing and then go into the individual methods of digital marketing for a home service business. I will first cover basic digital marketing concepts and then go over [...]