Email marketing is a very powerful marketing tool which allows you to directly communicate with current customers and potential customers. Email can be personalized automatically to speak directly to the person receiving the email. Though email has been around for decades, people still check their email on a regular basis.
We have created an article on how to setup email marketing. This involves capturing email addresses, a discussion on SPAM, creating a capture method, setting up an email marketing service and setting up an email campaign.
